3 Reasons to Fire Bad Ad Agency Clients Today
Getting fired by a client hurts.
It hurts your cash flow.
It hurts your reputation.
It hurts your pride.
For ad agency owners, what can be worse than getting fired by a client?
Working with the wrong client.
Working with Wrong Client Hurts Your Ad Agency
At my former agency, a client fired us.
We knew it was coming. After the client hired a new marketing director, her first step forward was to “take a step back.”
Then she wanted to take one piece of business in a “different direction.”
A couple of months later, she wanted to take the rest of the business in this new direction (a direction, by the way, that we had spelled out in our marketing plan).
It hurt our cash flow.
It hurt our reputation.
It hurt our pride.
We worked with them for seven years.
Seven long years.
Seven years of pushback over $300 estimates.
Seven years of presenting good work that never saw the light of day.
Seven years of (I shit you not) a client who had problems opening Word docs and PDFs.
And, yet, it felt so good to be rid of them.
Opportunity Comes When Your Agency Fires Bad Clients
In the darkness of loss, we saw the light of opportunity.
Three main opportunities — and three reasons to fire your bad clients today:
We had more time to devote to profitable clients.
We had more time to work on our agency’s own marketing efforts.
We had more time to pursue clients we wanted to work with.
The absence of this client simplified our agency’s life.
And that simplicity brought clarity.
Clarity that we wanted to work with clients who saw advertising as an investment.
Clarity that we wanted to work with clients who appreciated good creative.
Clarity that we wanted to work with clients who didn’t cause stress and anxiety with every call.
Do you have a client that you know is wrong for your agency?
If so, don’t wait seven years to get fired by them.
Fire them now.
It will simplify your life.
And clarify what you truly want for your agency.
Simplify your copywriting game with Copy Rocket. Contact us today.