What Business is Copy Rocket In? What Business are You in?
The answer seems simple.
You can read it on our home page: White label copywriting for ad agencies.
End of blog.
But, wait a sec.
Is copywriting our actual business?
Sure, we provide copywriting. But that’s our product.
Our business?
Our business is something else. Our business is simplicity.
Look at Nike. It sells shoes. But its mission is to bring inspiration and innovation to every athlete* in the world. (*If you have a body, you are an athlete.)
Disney. It makes movies. Delights with its theme parks. Sells merchandise. But its business is happiness. The happiest place on earth.
Closer to the ad world, Droga5 creates amazing advertising, but it solves problems through creativity and collaboration. Its business is solutions.
Copy Rocket exists to simplify your life.
Owning an agency is more complex today than ever. More platforms on which to advertise. Competition at the high-end from consultancies such as Accenture and Deloitte. A battle for your dollars at the low-end with Fiverr and the like.
Meanwhile, you have to deliver results for clients while creating an engaging culture for your employees.
Not easy.
I know from experience.
For three years I was a partner in an ad agency. I didn’t set out to own an agency. In fact, I was happy being a copywriter. But, one day, the founder of the agency where I worked assembled three other employees and me and told us that he was going to sell the agency if we didn’t buy it.
Not wanting to be out of a job, we bought it. Regardless of the fact that none of us had run a business of any kind.
In those three years, I discovered the harsh reality of owning an agency.
I went from writing copy, to managing people, developing strategy, serving clients, reading P&Ls, hiring employees, firing friends and worrying about cash flow, meeting payroll and getting new business – while still writing copy.
I knew I couldn’t be the only ad agency owner who felt this way.
That’s why I started Copy Rocket.
Not to solve all problems for all agency owners.
But to take one part of agency life, copywriting, and make it as simple as possible.
Copy Rocket eliminates the hassle of finding freelancers — as well as employee issues such as health insurance or PTO.
By simplifying the copywriting game for ad agencies, my goal is to remove one worry from your plate.
What business is your ad agency in?
The answer may broaden your agency’s purpose and open up possibilities you never knew existed.
Contact us today to see how Copy Rocket can simplify your life.